SİLİFKE TAŞUCU VOCATIONAL SCHOOL
Course Name   PUBLIC RELATIONS
Semester Course Code Theoretical / Practice time ECTS
3 7019381 2 / 0 2
Course Degree Associate's Degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Lecturer Kazım ESER
Coordinator e-mail kazimeser selcuk.edu.tr
Instructors
Öğr.Gör. İshak KOZAK
Asistant Instructors
Course Objectives The aim of the course is to teach students the basics of public relations, theories, practices, the importance of PR in tourism industry.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Classroom, appropriate practices for activities
Week Course Content Resource
1 The definition and importance of PR, historical development, the aims of PR Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
2 Concepts Close to Public Relations Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
3 Concepts Close to Public Relations Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
4 Organization of the Organization of Public Relations Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
5 Public Relations and Corporate Image Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
6 Public Relations Management in Tourism Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
7 Public Relations and Corporate Image Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
8 Midterm exam Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
9 Target Group Selection in Public Relations Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
10 Communication Tools Used in Public Relations of tourism establishments Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
11 Effective presentation techniques in Public Relations of tourism establishments Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
12 Examples of Public Relations Practices in Tourism Establishments in Turkey Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
13 Examples of Public Relations Practices in Tourism Establishments in Turkey Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
14 Examples of Public Relations Practices in Tourism Establishments in Turkey Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
15 Examples of Public Relations Practices in Tourism Establishments in Turkey Halkla İlişkiler C. YAVUZ, Detay Yayıncılık, Ankara, 2006. İşletmelerde Halkla İlişkilerZ. SABUNCUOĞLU, Aktüel Yayınları, İstanbul, 2004.
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - 1 5
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - 1 5
Homework : 1 5 - -
Presentations and Seminars : 1 5 - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 30 - -
Final exam   - - 1 50
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 14 2
Classroom Work Time : - -
Presentations and Seminars : 1 5
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : 1 5
Quiz : 1 5
Mid-term exam : 1 7
Final Exam : 1 10
ECTS 2
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Learns the coverage of PR in tjhe industry 4
D.Ö.Ç. 2 Conprehends the structure and position of PR department 4
D.Ö.Ç. 3 improves the ability to use aud,o-visual tools in PR activities 4
D.Ö.Ç. 4 Gains the ability to plan and coordinate PR activities for tourism establishments 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
COURSE LEARNING OUTCOMES AND PROGRAM OUTCOMES AND RELATIONSHIPS MATRIX

DÖÇ1DÖÇ2DÖÇ3DÖÇ4DÖÇ5DÖÇ6DÖÇ7DÖÇ8DÖÇ9DÖÇ10DÖÇ11DÖÇ12DÖÇ13DÖÇ14DÖÇ15DÖÇ16DÖÇ17DÖÇ18DÖÇ19DÖÇ20
PÇ1
PÇ2
PÇ3
PÇ4
PÇ5
PÇ6
PÇ7
PÇ8
PÇ9
PÇ10
PÇ11
PÇ12
PÇ13
PÇ14
PÇ15
PÇ16
PÇ17
PÇ18
PÇ19
PÇ20