ECON. AND ADM. SCIENCE
BUSINESS
Course Name   MODERN MARKETING STRATEGIES
Semester Course Code Theoretical / Practice time ECTS
8 0603888 3 / 0 5
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Prof. Dr. MUAMMER ZERENLER
Coordinator e-mail zerenler selcuk.edu.tr
Instructors
Asistant Instructors
Course Objectives The aim of the course of modern marketing strategies is to give useful information about the terms of: marketing, traditional marketing, modern marketing, market, marketing strategy, target market, marketing mix.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Practical and teorical lecture.
Week Course Content Resource
1 Introduction to marketing Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
2 Market and environment of market Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
3 Consumer Behaviour. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
4 Marketing Information System. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
5 Marketing Research Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
6 Market segmentation Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
7 Target market ion Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
8 Mid term exam week Mid term exam week
9 Positioning Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
10 Decision and management of product. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
11 Price and pricing Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
12 Personal selling Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
13 Sales management Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
14 Distribution channel and policy of distrubiton. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
15 Control and social responsibility in marketing. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 14 3
Classroom Work Time : 30 1
Presentations and Seminars : - -
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : - -
Quiz : - -
Mid-term exam : 1 38
Final Exam : 1 40
ECTS 5
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Student has knowledge about, marketing, traditional marketing, modern marketing. 4
D.Ö.Ç. 2 Student makes team work sucessfully that the areas (interested with modern marketing methods and other topics) she/he is participate in and share the information with team members. 3
D.Ö.Ç. 3 Student definites, analyses and solve the potential problems about the different files of modern marketing methods that she/he participate in. 4
D.Ö.Ç. 4 Student has knowledge about the usage of information technologies for marketing research, marketing plan and policy making necessary fort he implementation of modern marketing methods. 4
D.Ö.Ç. 5 Student has knowledge about management of human resources about the implementation of modern marketing methods. 3
D.Ö.Ç. 6 Student become skilful about preparing and analysing investment project that essential for new target markets that firms uses modern marketing systems on. 3
D.Ö.Ç. 7 Student has important knowledge about making and controlling of marketing strategy, marketing policy and preparing marketing plans relative to implementation of modern marketing strategies. 4
D.Ö.Ç. 8 Student has knowledge about application about strategy, tactics and techniques that necessary for development strategy of modern marketing at national and international markets. 4
D.Ö.Ç. 9 Student has knowledge like marketing utive and advertising relative to implementation of modern marketing strategies that interested with marketing and promotion. 4
D.Ö.Ç. 10 Student uses her/his information about law for meet of legal requirements to implementation of modern marketing strategies at national and international markets. 3
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
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