ECON. AND ADM. SCIENCE
BUSINESS
Course Name   Corporate Identity and Culture
Semester Course Code Theoretical / Practice time ECTS
7 0603778 3 / 0 5
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Prof. Dr. TAHİR AKGEMCİ
Coordinator e-mail takgemci selcuk.edu.tr
Instructors
Asistant Instructors
Arş. Gör. Serap KALFAOĞLU
Course Objectives To light on the role of corporate culture and identity in the organizations and the relationship between them.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Week Course Content Resource
1 The Concept of Organizational Culture and Its Characteristics Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
2 Generation and Development of Organizational Culture and Its Functions Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
3 The Elements and Dimensions of Organizational Culture Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
4 The Factors Effecting Organizational Culture Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
5 The Models and Approaches Related to Organizational Culture Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
6 Types of Organizational Culture Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
7 Organizational Outcomes Related to Organizational Culture Erkmen, Turhan (2010). Örgüt Kültürü: İşletmelerin Başarısındaki En Temel Paradigma. İstanbul: Beta Yayıncılık.
8 Midterm Examination Week
9 Conceptual Framework of Corporate Identity and Its Historical Development Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
10 The Basics of Corporate Identity Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
11 Corporate Identity Structures and the Benefits of Corporate Identity Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
12 Corporate Identity Applications and Employees Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
13 Development of Corporate Identity Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
14 Corporate Identity Application Models Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
15 The Relationship between Organizational Culture and Corporate Identity Tuna, Muharrem, and Akbaş Tuna, Ayşen (2006). Kurumsal Kimlik Yönetimi. Ankara: Detay Yayıncılık
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 15 3
Classroom Work Time : 7 5
Presentations and Seminars : 1 12
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : 5 8
Quiz : - -
Mid-term exam : 1 10
Final Exam : 1 10
ECTS 5
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Students can explain the basic concepts of corporate culture. 4
D.Ö.Ç. 2 Students can classify corporate culture. 4
D.Ö.Ç. 3 Students can explain the elements of corporate culture. 4
D.Ö.Ç. 4 Students can explain the principles to be taken into consideration in the nation and management of corporate culture. 4
D.Ö.Ç. 5 Students will have enough information about corporate identity and its development. 4
D.Ö.Ç. 6 Students can interpret the interactions between corporate identity, corporate image, corporate reputation and corporate culture. 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
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