ECON. AND ADM. SCIENCE
BUSINESS
Course Name   INTERNATIONAL MARKETING
Semester Course Code Theoretical / Practice time ECTS
7 0603740 3 / 0 4
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Assoc. Prof. Dr. Muammer ZERENLER
Coordinator e-mail zerenler selcuk.edu.tr
Instructors
Asistant Instructors
Course Objectives The aim of the course of international marketing principles is to give useful information about the terms of: national and international marketing terms, marketing management term, marketing mix, methods and instuments of payment and delivery that firms uses international marketing activites and foreign trade.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Practical and teorical lecture.
Week Course Content Resource
1 Core knowledge and case study. Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
2 Planning of International Marketing Activities (The first part) Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
3 Planning of International Marketing Activities (The second part) Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
4 International Consumer behaviour (The first part ) Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
5 International Consumer behaviour/The second part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
6 International product policy / The first part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
7 International product policy / The second part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
8 Mid term exam week Mid term exam week
9 International pricing decisions and method of payment/ The first part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
10 International pricing decisions and method of payment/ The second part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
11 Choosing the distribution channel for International marketing Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
12 Promotion methods and decisions for International Marketing/The first part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
13 Promotion methods and decisions for International Marketing/The second part Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
14 Organization and control for International Marketing Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
15 International marketing research Mehmet Karafakioğlu, International Marketing Management, Theory, Practice and Case Studies, Beta Publishing House, İstanbul, 2012.
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 14 3
Classroom Work Time : 28 1
Presentations and Seminars : - -
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : - -
Quiz : - -
Mid-term exam : 1 25
Final Exam : 1 25
ECTS 4
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Student has knowledge about, national and international management and the differences about two method. 4
D.Ö.Ç. 2 Student makes team work sucessfully that the areas about research for activite about foreign trade and international markets. 4
D.Ö.Ç. 3 She/he definites, analyses and solve the potential problems about the different files of international marketing that she/he participate in. 4
D.Ö.Ç. 4 Student has the ability to access of information sources about informational market research and to usage of methods about marketing researches. 4
D.Ö.Ç. 5 Student has knowledge about management of human resources about international marketing. 4
D.Ö.Ç. 6 Student become skilful about preparing and analysing investment project that essential for new international target markets. 4
D.Ö.Ç. 7 Student has important knowledge about making and controlling of marketing strategy, marketing policy and preparing marketing plans for international marketing. 4
D.Ö.Ç. 8 Student has knowledge about application about strategy, tactics and techniques that necessary for working on international markets. 4
D.Ö.Ç. 9 Student have ability of utive about international marketing. 4
D.Ö.Ç. 10 Student uses her/his information about law for meet of legal requirements to work on international markets. 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
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