ECON. AND ADM. SCIENCE
BUSINESS
Course Name   MARKETING RESEARCH
Semester Course Code Theoretical / Practice time ECTS
6 0603636 3 / 0 4
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Assoc. Prof. Dr. Muammer ZERENLER
Coordinator e-mail zerenler selcuk.edu.tr
Instructors
Asistant Instructors
Course Objectives The aim of the course of marketing principles give useful information about the terms of: marketing researhes, definition of problem, data type, sources of data, sampling, primary and seconary data collection methods, measure and scale terms about marketing research and the types of marketing researches.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Practical and teorical lecture.
Week Course Content Resource
1 Scope, importance, implementation and advantages of marketing research. Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
2 Marketing decisions and determinism, risk and decision making in uncertainty. Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
3 Bayes Decision Analyse Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
4 Test of hypothesis (parametric and nonparametric Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
5 Sampling. Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
6 Methods and tool of data acquisition and information gathering in marketing research and prepare the data and information to analyse. Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
7 Measurement and scalling in marketing research Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
8 Mid term exam week Mid term exam week
9 Multidimensional scalling analyse Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
10 Discrimination Anlyse Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004)
11 Factor Anlyse Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
12 Grouping analysis. Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
13 Sample the survey sheet, Research Case studies Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
14 Implementation of reseaches Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
15 Case study, tables Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 14 3
Classroom Work Time : 14 2
Presentations and Seminars : - -
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : - -
Quiz : - -
Mid-term exam : 1 25
Final Exam : 1 25
ECTS 4
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Student has knowledge about, marketing research, problem definition, data types, sources of data, sampling, data collection methods. 4
D.Ö.Ç. 2 Student makes team work sucessfully that the areas (interested with marketing reseach function and other topics) she/he is participate in and share the information with team members. 4
D.Ö.Ç. 3 Student definites, analyses and solve the potential problems about the different files of marketing research that she/he participate in. 4
D.Ö.Ç. 4 Student have knowledge about usage of information technologies for marketing research. 4
D.Ö.Ç. 5 Student has knowledge about management of human resources about marketing research. 4
D.Ö.Ç. 6 Student become skilful about preparing and analysing investment project that essential for researching about new target markets 4
D.Ö.Ç. 7 Student has important knowledge about making and controlling of preparing marketing research plans. 4
D.Ö.Ç. 8 Student has knowledge about application about marketing research that necessary for working at national and international markets. 4
D.Ö.Ç. 9 Student has abilities about marketing research utive. 4
D.Ö.Ç. 10 Student can use her/his information about law for meet of legal requirements for marketing research. 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
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