ECON. AND ADM. SCIENCE
BUSINESS
Course Name   CULTURAL MARKETING STRATEGIES
Semester Course Code Theoretical / Practice time ECTS
5 0603591 3 / 0 5
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator DR. ÖĞR. ÜYESİ ESEN ŞAHİN
Coordinator e-mail esenboztassahin gmail.com
Instructors
DR. ÖĞR. ÜYESİ ESEN ŞAHİN
Asistant Instructors
Course Objectives Discussing the different sizes of cultural approach in marketing field. The aims of this course are comparison of international marketing system and national commercial traditions and analyse the different intercultural interaction in business world.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
10 0 90 0 0 0 0
Course Learning Methods and Techniquies
The methods and the techniques of this course are, to explain the titles attend in curriculum with successfull and unsuccessful case studies from today or history and using voices, pictures and videos referring to lesson and using the methods for students to attend lessons.
Week Course Content Resource
1 Concept of marketing and marketing management Tekin, M., ve Zerenler, M., (2012). Marketing ( 1. Edition). Konya: Günay Offset.
2 Transformation in marketing from past to present Mucuk, İ., (2010). Principles of Marketing (18. Edition). İstanbul: Türkmen Publication.
3 Culture, factors and properties of culture Tekin, M., ve Zerenler, M., (2012). Marketing ( 1. Edition). Konya: Günay Offset.
4 Relationship between marketing and culture. Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
5 Social and economic dimensions of globalization Friedman, T., (2009). Future of Globalization, Boyner Publication, İstanbul.
6 Intercultural marketing management Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
7 Overview to intercultural marketing research process Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
8 Midterm exam
9 Problems and solutions of Intercultural marketing research Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
10 International marketing strategies anf firm cultures Tokol, T., (1994). Marketing Management 5. Edition). Bursa: Publication of University of Uludağ.
11 Cultural faults and solutions of multinational firms in marketing Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
12 Intercultural communication strategies Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
13 Usage of body language in different cultures and faults Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
14 Intercultural product and promotion strategies Edt: Altınbaşak, İ. et al., (2008). Global Marketing Management, Beta Press, 1. Edition, İstanbul.
15 Intercultural distribution and price strategies Intercultural distribution and price strategies
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 15 3
Classroom Work Time : - -
Presentations and Seminars : 3 6
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : 1 10
Quiz : - -
Mid-term exam : 1 37
Final Exam : 1 40
ECTS 5
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Understanding the importance of marketing in todays competitive clauses. 4
D.Ö.Ç. 2 Learning the development of marketing with historical dimension 3
D.Ö.Ç. 3 Definition of culture and express the specificities. 4
D.Ö.Ç. 4 Clarification of the relationship between marketing and culture. 4
D.Ö.Ç. 5 Evaluation the social and economic results of globalization with marketing dimension. 4
D.Ö.Ç. 6 Learning the intercultural marketing management 4
D.Ö.Ç. 7 Understanding the process of intercultural marketing researches 4
D.Ö.Ç. 8 To determine the intercultural communication strategies and learning the implementations in marketing field. 4
D.Ö.Ç. 9 Learning the firm strategies with the size of international marketing strategies. 4
D.Ö.Ç. 10 Learning the concept of marketing with the size of culture. 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
COURSE LEARNING OUTCOMES AND PROGRAM OUTCOMES AND RELATIONSHIPS MATRIX

DÖÇ1DÖÇ2DÖÇ3DÖÇ4DÖÇ5DÖÇ6DÖÇ7DÖÇ8DÖÇ9DÖÇ10DÖÇ11DÖÇ12DÖÇ13DÖÇ14DÖÇ15DÖÇ16DÖÇ17DÖÇ18DÖÇ19DÖÇ20
PÇ1
PÇ2
PÇ3
PÇ4
PÇ5
PÇ6
PÇ7
PÇ8
PÇ9
PÇ10
PÇ11
PÇ12
PÇ13
PÇ14
PÇ15
PÇ16
PÇ17
PÇ18
PÇ19
PÇ20