ECON. AND ADM. SCIENCE
BUSINESS
Course Name   PRINCIPLES OF MARKETING
Semester Course Code Theoretical / Practice time ECTS
5 0603507 3 / 0 4
Course Degree Bachelor's degree
Course Language Turkish
Format of Delivery: Face to Face
Course Coordinator Prof. Dr. MUAMMER ZERENLER
Coordinator e-mail zerenler selcuk.edu.tr
Instructors
Asistant Instructors
Course Objectives The aim of the course of marketing principles give useful information about the terms of: marketing, historical development of marketing, marketing terms, marketing mix, new marketing mix components changes with changing competition environment and technological condition, and modern marketing methods.
Basic Sciences Engineering Scinces Social Sciences Educational Sciences Artistic sciences Medical Science Agricultural sciences
0 0 100 0 0 0 0
Course Learning Methods and Techniquies
Practical and teorical lecture.
Week Course Content Resource
1 Marketing concept and historical development of marketing Ömer Baybars Tek, Principles of Marketing, Beta Press.
2 Marketing System and Management Çağatay Ünüsan, Mete Sezgin, Principles of Marketing, Literatürk, İstanbul,2007.
3 Traditional and Modern Marketing Mix Ömer Baybars Tek, Principles of Marketing, Beta Press.
4 Product Strategies and Product Management Mahmut Tekin, Muammer Zerenler Marketing, Günay Ofset, Konya, 2012
5 Accounting Strategies and Accounting Management Mahmut Tekin, Muammer Zerenler, Marketing, Günay Ofset, Konya, 2012
6 Chain of Distribution Çağatay Ünüsan, Mete Sezgin, Principles of Marketing, Literatürk, İstanbul,2007.
7 Promotion Strategies Mahmut Tekin, Muammer Zerenler, Marketing, Günay Ofset, Konya, 2012
8 Mid term exam week Mid term exam week
9 Sales management Mahmut Tekin, Muammer Zerenler, Marketing, Günay Ofset, Konya, 2012
10 Marketing Information Sytem Mahmut Tekin, Muammer Zerenler, Marketing, Günay Ofset, Konya, 2012
11 Marketing Researches Kemal Kurtuluş, Marketing Researches, Literatür Publishing, İstanbul, 2004
12 Modern Marketing Strategies Mahmut Tekin, Muammer Zerenler, Marketing, Günay Ofset, Konya, 2012
13 Consumer Behaviour Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
14 Marketing Management and Strategic Marketing Planning Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012
15 Control on Marketing and Social Responsibility Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Modern Marketing, Değişim Publishing house,2012.
Assesment Criteria   Mid-term exam Final exam
  Quantity Percentage Quantity Percentage  
Term Studies : - - - -
Attendance / Participation : - - - -
Practical Exam : - - - -
Special Course Exam : - - - -
Quiz : - - - -
Homework : - - - -
Presentations and Seminars : - - - -
Projects : - - - -
Workshop / Laboratory Applications : - - - -
Case studies : - - - -
Field Studies : - - - -
Clinical Studies : - - - -
Other Studies : - - - -
Mid-term exam   1 40 - -
Final exam   - - 1 60
ECTS WORK LOAD TABLE   Number Duration
Course Duration : 14 3
Classroom Work Time : 14 2
Presentations and Seminars : - -
Course Internship : - -
Workshop / Laboratory Applications : - -
Field Studies : - -
Case studies : - -
Projects : - -
Homework : 1 10
Quiz : - -
Mid-term exam : 1 20
Final Exam : 1 20
ECTS 4
No COURSE LEARNING OUTCOMES CONTRIBUTION
D.Ö.Ç. 1 Student has knowledge about, marketing, modern marketing, postmodern marketing, marketing mix term, marketing planning, marketing research, target market ion, positioning, modern marketing methods. 4
D.Ö.Ç. 2 Student makes team work sucessfully that the areas (interested with marketing function and other topics) she/he is participate in and share the information with team members. 4
D.Ö.Ç. 3 Student definites, analyses and solve the potential problems about the different files of marketing that she/he participate in. 4
D.Ö.Ç. 4 Student has knowledge about marketing research, marketing plan and policy making, and usage of information technologies. 4
D.Ö.Ç. 5 Student has knowledge about management of human resources about marketing. 4
D.Ö.Ç. 6 Student become skillful about preparing and analysing investment project that essential for new target markets. 4
D.Ö.Ç. 7 Student has important knowledge about making and controlling of marketing strategy, marketing policy and preparing marketing plans. 4
D.Ö.Ç. 8 Student has knowledge about application about strategy, tactics and techniques that necessary for working at national and international markets. 4
D.Ö.Ç. 9 Student has knowledge like marketing utive and advertising that interested with marketing and promotion. 4
D.Ö.Ç. 10 Student can use her/his information about law for meet of legal requirements to work at national and international markets. 4
* 1: Zayıf - 2: Orta - 3: İyi - 4: Çok İyi
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